Those words, from Nick Hoult of The Telegraph, should be of major concern to the English Cricket Board. Their all singing, all dancing, pretty much all gimmick competition has divided the game and in only its second year looks to be of lessening appeal.
Because,whether they like it or not, the bottom line is that franchises in sport don't work. It is fairly safe to say that your average sports fan, anywhere in the world, is parochial. He or she will have been introduced to a sport by a parent, friend, or relative and loyalty will stay with them throughout their life.
From an early age, eight to be precise, I was introduced to Derby County football club. The following summer came my first game, at Chesterfield, watching Derbyshire. The rest is history. Early on I learned the rivalry with Nottingham and for cricket fans across the country, you can replicate my experience.
The crowd for the final of the new competition was disappointing. The game itself was and for all of its gimmicks, 10 ball over, weird graphics and more intrusive than ever music, I don't see it being a long-term part of the English cricketing landscape. The concern is the damage that it will do in that intervening period.
There is no need to reduce the number of first class counties. Given that 15 of those 18 counties are member owned or driven, the turkeys would be voting for Christmas should such a vote or decision be required to be made. What is required is scheduling of the English cricket summer far in advance of what we have seen in recent years.
What would have made far more sense, when you think about it, would have been a return to something equivalent to the old International Cavaliers of the 1960s. Bring in a pool of the best available overseas players to play matches around the counties. Not necessarily the best international players, given the complexity of the international cricket calendar, but overseas stars from Australia, South Africa, West Indies, Pakistan, New Zealand and others to play exhibition matches against county sides. These would have served as good entertainment, allowing supporters to see different players and would have also served as an opportunity for those players to showcase their talents for future overseas roles.
Fit such matches into the occasional vacant Sunday and watch the crowds roll in. For all the cost of bringing people into the country for one, two or a handful of games, it would still have been massively cheaper than the cost of the hundred. If it was doable in the 60s it is today.
The county championship needs to return to two two equal divisions, whether that be of nine sides each or ten, if they can bring in two more from the minor counties. How about increasing access to first class cricket by having either Devon or Cornwall in it, alongside perhaps Cumberland? I know plenty of people in Scotland who would love to attend a county game, but they have to drive to Durham for that privilege. If we want to be really radical, let's have Scotland participating, though I feel their desire to be full members of the ICC would be stronger.
As David Griffin mentioned in a recent Twitter post, the number of days cricket played by some of its biggest stars far exceeds those played by most county players. Many of them have to factor thousands of miles of travel into the equation too and while they are well rewarded, the demands on their bodies are no different.
I would think it much harder to return to the game, as Derbyshire's players will have to do shortly, after a 12-day break, than if you are playing on a regular basis. You get into a rhythm, your body gets used to the demands placed upon it, and as long as those demands are not excessive - and there is an opportunity for downtime - it is as manageable today as it always has been. People used to play for 25 years and while formats change, cricket is still cricket.
I haven't the time in my life to work out the most viable schedule for the summer, but if one notionally takes the days between the start of April and the end of September, there are 183 to play with. SURELY with 27 weekends to play with, you could arrange cricket fixtures that people could attend? If you had even half of the four day games starting on a Friday, that would still leave plenty to maximise attendance at the Vitality Blast.
It makes no sense to devote the school summer holidays to a competition that only those in eight cities can attend, none of them further north than Leeds. In my school years, most of my summer holidays were spent either at Chesterfield, Derby, Ilkeston or Buxton. The results weren't always great, but what an experience, what an exposure to some wonderful cricketers! It created memories that have lasted me a lifetime, a bond between my father and I that will always be there, an interest that is not far shy of cradle to grave.
So when the ECB try to tell me I should tear all that up and support one of eight teams that they have created, I am not interested. I want to see MY team, preferably playing at the height of summer when I am most likely to be able to attend and don't need to do so with sufficient layers of clothing to double as the sightscreen.
It isn't difficult to do this and were I paid to do so I think I could come up with a plan that would enable cricket supporters and players to enjoy the game for years to come.
But why are we downgrading the 50 over competition, one in which we are the world champions, to one of effectively second class status? Why IS there hardly any cricket at weekends? What really is the difference between a competition of 100 balls per side to one of 120 balls per side? Especially when no other country in the world has shown any interest in adopting this format.
The new competition was the creation of 'suits' and marketing professionals. You will note that cricketing experts were not necessarily part of the equation. If I sat and thought about it, the temerity of people thinking that they can reinvent a 150-year-old wheel simply staggers me.
There is no need to reinvent cricket. It simply needs to be better scheduled and better marketed. Those responsible for spending millions of ECB reserves on a whim should be ashamed and never work in the game again.
Posterity will not look kindly on their efforts. Nor give them more than a passing, scathing consideration, in the history of our great game.
Excellent article.
ReplyDeleteI have a big worry about the ECB as they seem to have their figures in their ears and not listening to people whose opinion they do not want to agree with.
With the Hundred, how they have created the competition it has created camps of for and against rather than compromise.
Also they already seems to think they have a "perfect" tournement as no changes were made to year 2 after year 1.
As you has said in your article there is not a desire (except by Kevin Pietersen) for a franchise competition. What does a cricket fan rather see Manchester Originals v Northern Superchargers or Lancashire v Yorkshire ?
When I watched the Hundred I only really watched when Derbyshire players were playing rather than be attached to any particular team.
We were told the top players of the world would be playing in it but we are rarely even getting the best England players playing in it.
They need to make it a proper T20 tournement and why not have the 8 teams as the Counties that reach the Quarter Finals of the Blast. Instead of having a knockout have a mini-league to reach "Finals Day" and scrap the graphics.
I don't want to turn this into a Andrew Strauss bashing but what sort of career would he have had with the format he is proposing ?
Like you say how can they claim "too much cricket" when top players are playing 12 months a year flying to the likes of the Big Bash & IPL around the world.
an't disagree with anything you have written the 100 came about because sky/ECB wanted the T20 to be city franchise based teams when the counties rejected this sky/ECB went away and created a new forma,t to play this tournament at the same as the 50 over contest and also test matches IMO is utter madness
ReplyDeleteThe decline in the importance of County cricket can be dated not just to the introduction of the Potato Snack Trophy, but to the introduction of Central contracts for England players.
ReplyDeletePrior to that, whilst the smaller counties may have still been feeders to the major counties, now there is a third tier with most centrally contracted players playing very little county cricket, especially if they also play in franchises across the world.
The ECB’s creation of the Hundred was a misguided attempt to challenge the might of the IPL, and arrived too late on the scene to hope to have a chance of success. It now probably sits not only below the IPL, but also the Big Bash and the Caribbean Premier League in its attraction to major stars. The introduction of a South African competition next year may push it even lower down the pecking order.
In retrospect of course the correct route would have been an evolution and reinvigoration of the English T20 league, maybe into a 2 league system, with the senior league attracting say up to half the team from outside of the normal county roster, and with opportunities for displaced players in the 2nd division. This would have given a sort of hybrid franchise/county system.
However, we are where we are, and we have to accept that the Hundred is with us for at least the next 2 or 3 years as it slowly withers as the shock of the new wears off.
How can county cricket, especially in the non- test venues adapt to this world? The simple answer is to accept that they will always be feeder clubs, but to be the very best feeder clubs they can be. To do this they have to invest in the very best coaching they can with excellent routes through from schools and clubs, bringing young players into senior cricket as soon as possible.
The good news is that this is exactly what is happening in Derbyshire.
2 thoughts of my own. The only reason for the Hundred was financial. The ECB failed to patent the T20 and as a result other nations cashed in, most notably the Indian cricket authorities with the IPL. So the bean counters at the ECB invented the stupid competition we know as the Hundred and registered it under their name so that if other nations wanted to take it on they would have to pay for it. But as far as I know no- one has.
ReplyDeleteWith regard to the RLODC, why not make it a knock-out competition like the old B&H or the Natwest? It would then take up less time and the minor counties as well as Scotland and Ireland could be included. Just a thought....
Agreed. Why on earth did the BBC adverts for the hundred start with "it's not just about cricket"?
ReplyDeleteIs it because 'yoof' believe cricket is boring? Most of the target market probably do, and the 5% or so that may take an interest in the game would have found it via the blast - which worked just fine.
My lad is 21, he has an interest in crickeet because of me, but very few of his mates do, and none of them are talking about the trendy new tournament.
Dave
Wirral
Another thought.....if this current Test were being played at Derby or Chesterfield the ECB pitch inspector would doubtless be paying us a visit.
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