Saturday, 7 November 2020

Book Review: The Life Of A Sports Agent - The Middleman by Luke Sutton


Agents eh? The ruination of sport and the root cause of many of its issues. They make loads of money, rip off their clients, don't really do that much and are perceived as 'sharks' by perhaps too many people for comfort.

And yet.. like any other profession there are a minority who tarnish the good name of plenty of others, working quietly and professionally under the radar. Like Luke Sutton, the former Derbyshire cricketer and captain. 

Regular readers will recall my review of his fairly harrowing first book, which dealt with his ultimately successful battles with his addictions. Many were oblivious to this in his playing days, just as there will be plenty who are unaware of the range of work involved in being a successful agent.

I am grateful to Luke for sending a copy of his excellent book to me ahead of its publication date at the end of this month. It is a really good read, full of relatable stories and names that will aid understanding of the work that agents do.

What impressed me most, as in his first book, is his honesty. He doesn't claim to have got everything right, freely admitting to mistakes along the way, but that is only natural. We are all human after all, but the detailed 'case studies' of his relationship with four very different clients are fascinating.

There are cricketers James Taylor and Jimmy Anderson, Olympic gymnast and social media star Nile Wilson and Olympic hockey gold medallist and now multi-faceted personality Samantha Quek, all profiled in detail alongside others, who flit in and out of the pages.

Each has enjoyed their time in the limelight but have faced challenges away from it. Taylor's heart condition that caused his premature retirement is well-documented, but hearing it from a man who first helped support him and then find a new career is fascinating. Equally so that of Wilson, who had it all yet could quite easily have lost it, but for support from his family and an agent who had 'been there' himself. Meanwhile Quek emerges as a shrewd and talented young woman, savvy enough to reject lucrative modelling offers so as not to distract from what she was really about, an articulate, personable and knowledgeable commentator on a range of sports, who was helped by an honest agent to escape the restrictive 'bubble' of hockey.

Luke's honesty and support will have been appreciated by all of them. It is not about signing lucrative deal after deal, it is being there for them in the bad times, advising them correctly on the many offers that come their way, being organised, understanding the media and working with them. Indeed, what impressed me was how his clients were encouraged to develop their interactions and profiles on social media and use it properly. 

'The highs are beautiful, but the lows can be very dark' he writes. By the end of the book I was left with the feeling that were I sufficiently famous I could work with someone like Luke. Friendly, accessible, supportive and seemingly calm under pressure, he has established a strong roster of clients and understandably so. 

The book is a must read for anyone thinking of such a career, but also for those who enjoy a different angle on sports, celebrity and the challenges faced by those perceived to have it all. 

Cricket fans will find much to enjoy, as the likes of Peter Moores, Haseeb Hamid, Tom Moores and plenty of others flit through the pages. Yet the real fascination for me was in seeing how Quek and Wilson, successful in niche sports, were helped to become broader and successful personalities outside of the sports that made their name. 

It deserves to do well and I would heartily recommend it to be added to your festive wish list. 

The Life Of A Sports Agent: The Middleman is written by Luke Sutton and published by White Owl, priced £12.99.

Available from all good book shops. 

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